Announcements
Growing green: Enterprise puts its environmental platform into action
The news is hitting the street: At Enterprise, more than our logo is green.
In April, Enterprise launched the largest and most comprehensive environmental platform in the rental car industry. As part of that multifaceted campaign, the following initiatives and events of this past fiscal year show Enterprise’s dedication to sustaining its business as well as the world it shares.
- August 2006: Enterprise launches its FlexFuel initiative, aimed at maximizing the use of vehicles in its U.S. fleet that have the ability to burn high levels of ethanol-based fuel, E85.
- October 2006: Enterprise joins forces with the National Arbor Day Foundation and the U.S. Forest Service to plant 50 million trees over the next 50 years in national forests in the United States, Canada and Europe.
- October 2006: New tradedress enters the market with a nod to environmental practices: New signs use T-8 energy-efficient, long-life bulbs (with no mercury); channel letters use LEDs and carpeting is 100 percent recyclable with 100 percent recycled backing.
- December 2006: Enterprise announces the addition of Saturn VUE Green Line hybrid vehicles to its California fleet.
- February 2007: Enterprise Founder Jack Taylor donates $25 million to create the Enterprise Rent-A-Car Institute for Renewable Fuels.
- June 2007: Printed collateral materials such as sales cards, posters, marketing materials and Free Enterprise begin printing on FSC (Forest Stewardship Council)-certified, 30 percent post-consumer recycled paper.
- June 2007: Enterprise partners with Google to provide its employees who commute via public transportation with 100 plug-in hybrid vehicles for use during work hours.
- June 2007: In partnership with E85 producer, VeraSun, Enterprise designates its premier rental location in Washington, D.C., as an official E85/FlexFuel branch, and advertises the branch’s new distinction in The Washington Post.
- July 2007: More than 210,000 vehicles – a third of Enterprise’s U.S. fleet – qualify for the Environmental Protection Agency’s SmartWay certification, earning the company the distinction of SmartWay Transport Partner.
- August 2007: A television ad focusing on the Enterprise Rent-A-Car 50 Million Tree Pledge begins airing on select cable television stations nationwide.
- August 2007: Enterprise establishes three additional VE85/FlexFuel branches in the Ohio cities of Cincinnati, Columbus and Dayton.
- August 2007: Enterprise becomes the first car rental company to join the U.S. Green Building Council, an organisation that encourages the construction of environmentally responsible buildings.
Environmental platform
In the coming year ...
Fiscal year 2008 will bring the planting of 1 million more trees as part of the ongoing 50 Million Tree Pledge. Enterprise also will work to further communicate its environmental commitment to customers and business partners by placing the 50 Million Tree Pledge logo on the side of Enterprise commercial trucks, and using branch history walls to highlight both the tree pledge and the existence of the Enterprise Rent-A-Car Institute for Renewable Fuels.
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