Announcements
A growing promise: Enterprise Rent-A-Car 50 Million Tree Pledge completes its second year
Enterprise began fiscal year 2007 by kicking off its celebration of 50 years in business with the Enterprise Rent-A-Car 50 Million Tree Pledge. First Lady Laura Bush ceremoniously planted the first tree in October 2006 to recognize Enterprise’s commitment to plant a million more each year for the next 50 years, a gift equivalent to $50 million in today’s dollars.
Working with The National Arbor Day Foundation, the U.S. Forest Service and Tree Canada, the Enterprise Rent-A-Car Foundation fulfilled year one of its pledge by underwriting the planting of 1 million trees in 2006 through reforestation projects in Alabama, California, Colorado, Michigan, Missouri, Oregon and British Columbia, Canada.
In appreciation of these efforts, the National Arbor Day Foundation honored Enterprise with the Promise to the Earth Award, which recognizes sustained commitment and leadership by a corporation that joins with the Arbor Day Foundation on special projects.
In 2007, that partnership and commitment included funding the tree planting projects on the map above.
Bitterroot National Forest , Montana – 130,000 trees (March 2007)
- Nearly 23 percent had burned due to recent fires.
- Newly planted area helps stabilize soil, protect critical watersheds and wildlife habitat, and re-establish Bitterroot Valley pine stands.
San Bernardino National Forest, California – 150,000 trees (March 2007)
- Old fire and Grand Prix fire burned more than 90,000 acres in 2003.
- Pines planted to help restore vegetation patterns, provide habitat for a variety of wildlife and reduce brush competition.
Custer National Forest, Montana and South Dakota – 257,650 trees (April 2007)
- Kraft Springs fire burned 65,551 acres, 70 percent of which was a reburn of the previous Brewer fire.
- Ponderosa pine seedlings planted to speed recovery of the forested habitat.
Wallow-Whitman National Forest, Oregon and Idaho – 100,000 trees (April 2007)
- Monument fire burned approximately 4,100 acres.
- Project restores the forest’s native vegetation and speeds development of habitat for wildlife that depend on oldgrowth forest
Lassen National Forest, Northern California – 240,000 trees (May 2007)
- Several large wildfires in recent years created a backlog in reforestation efforts.
- Arid environment hinders natural regeneration, making replanting necessary.
Kamloops , British Columbia, Canada – 40,000 trees (May 2007)
- Replaces some of the hundreds of thousands of trees burned by wildfire in the Kamloops Indian Band.
Gallatin National Forest , Montana – 14,350 trees (June 2007)
- Conifers planted to help replace more than 247,000 acres destroyed due to massive Derby fire in 2006.
Sequoia National Forest, Southern California – 28,000 trees (June 2007)
- The McNally fire burned more than 150,000 acres, the largest wildfire in this forest’s history.
- Project prevents soil erosion, improves the area’s watershed and restores critical wildlife habitat.
Wider Forest Habitat, Scotland – 40,000 trees (October 2007)
- Provides and maintains habitat for red deer, black grouse, red squirrels, eagles and other wildlife.
- Helps protect Loch Katrine, which provides Glasgow’s water supply.
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